“Hot sauce must be hot. If you don’t like it hot, use less,” he said. “We don’t make mayonnaise here.”
Getting design details right can create positive emotional states that actually make products easier to use.
The best way to make money in mobile gaming is to stop thinking about making money. Think about fun instead. Fighting a mild case of flu and jet lag from a San Francisco flight back home to Helsinki, Paananen says that companies that place revenue above fun will ultimately fail.
“It really is that simple–just design something great, something that users love.”
- Jeff Bezos, in his letter to shareholders.
Simplicity is a design goal and an important one